OUR MOVIE AUDIENCES

Year after year, moviegoing continues to be America's favorite pastime.  What does this mean for brands?  For those advertisers on the NCM Media Networks, it means more people will see their respective messages. NCM also has one of the highest quality audiences in the media business.  With 87% of our theaters located in A/B counties, our audiences have a highly sought after average household income of $83K (while the average US population's median HHI is $59.5K); and skew 18-49. They are also influencers, trend-setters, and early adopters who are 2.5 times more apt to remember an ad on the big screen vs. the same ad on TV.  In fact, our audiences' intent to spend with our advertisers' brands is almost twice that of television's.

*Sources: NCM Master Theater List 2010. 2010 GFK MRI Doublebase; NCM Moviegoers=Attend 1+ movies/month within NCM trade area. Jack Myers Report, “Jack Myers Emotional Connections Survey of 8,000 Americans on Audience Attentiveness to Advertising” as cited in JackMyers.com “Daily Data,” March 18,2008, NCM Attitude and Recall Test, April 2008.”