THE LOBBY ENTERTAINMENT NETWORK (LEN)

The Lobby Entertainment Network (The LEN) is NCM's network of 42" video billboards that feature full sight, sound and motion in high-traffic areas of our lobbies.  LEN programming features a 25-minute repeating show filled with five long-form content segments, with advertising pods in-between each segment.

The LEN entertains nearly two-thirds of the NCM patrons that purchase concession items, making this a great way to further surround moviegoers
with your message.

• 83% of NCM patrons are aware of The LEN in our theaters.
• Of those who view it, they do so for an average of 6 minutes.
• 78% of recall at least one ad; while 38% of those patrons express interest in one or more of those advertised products or services, that's roughly 3x the recall of primetime TV ads!