National CineMedia, LLC (NCM)

R8 It Sweepstakes
Official Rules
No Purchase Necessary to Enter or Win

1. General Information: The National CineMedia “R8 It” begins at 3:00 PM PT Eastern time on 06/30/2009 and ends at 2:00 PM Pacific time on 09/10/2009. No purchase is necessary to enter or win; however, wireless service provider rates for text messaging and data plans apply.

2. To Enter By Cell Phone: The mobile phone used must be capable of sending and receiving text messages (“text”). To enter, text the name of a movie (currently in theatres) that you have seen to 53196 on your mobile phone (also referred to herein as “cell phone” or “cellular phone”). Your cell phone number and wireless service provider/carrier will automatically be captured in the Sweepstakes database. By texting the name of the movie, you are automatically entered and agree to receive text replies from Sponsor(s) and you will receive one entry into the Sweepstakes. For an entry to be valid, it must be received and recorded by the Sweepstakes database. If the text message is incomplete or otherwise inaccurate or ineligible, you will not be entered into the Sweepstakes. NO LIMITS ON ENTRY PER CELL PHONE NUMBER

3. To Enter Online: Visit www.ncm.com/r8it and follow instructions for participation in National CineMedia’s “R8 It” Giveaway. Neither NCM nor its affiliates or promotional partners shall be responsible for Internet entries that are corrupted or otherwise not received correctly or for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, failure of e-mail, or on account of technical problems or traffic congestion on the Internet. NCM reserves the right to terminate, modify or suspend the Sweepstakes in the event of technical difficulty, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or for any other reason which may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes. In the event of a dispute, Internet entries will be deemed made by the holder of the e-mail account from which the entry was made.

4. Important Notice Regarding Text Message: While text message entry is designed to work with most major wireless carriers, neither Sponsor nor any other person or entity makes any guarantee that any particular wireless service provider will be compatible with this Sweepstakes. Text messaging may not be available in all areas. Standard text messaging rates apply to each text message sent or received as provided in your wireless rate plan (contact your carrier for pricing plans and details). Entrants may incur text-messaging charges in connection with attempted entries and corresponding error or other messages even if their attempted entry or message does not go through because of connectivity or other problems. Participants are solely responsible for all fees incurred through their wireless phone service for text messages associated with participation in this Sweepstakes. Participants can end their texting engagement by not replying to any of the return texts. No opt out messaging is necessary within the text since the engagement is controlled by the user.

Neither NCM nor its affiliates or promotional partners shall be responsible for late, misdirected, corrupted, incomplete, illegible, or non-delivered entries; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Web site, telephone, or cell phone text messaging availability or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, corrupted, scrambled, delayed, or misdirected transmissions or computer hardware or software or text message malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Persons who tamper with or abuse any aspect of this Sweepstakes, as solely determined by Sponsor, will be disqualified. Any use of robotic, automatic, macro, programmed, third party or like entry methods will void all such entries affected by such methods, and disqualify any Entrant using such methods. Neither NCM nor its affiliates or promotional partners shall be responsible for injury or damage to Participant's or to any other person's computer or cellular phone related to or resulting from participating in this Sweepstakes. Should either the text message or online portion of the Sweepstakes be, in Sponsor's sole opinion, compromised by virus, worms, bugs, non-authorized human intervention, technical failures or other causes which, in the sole opinion of Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and select the winner from among all eligible entries received from the unaffected portion of the Sweepstakes (i.e., text message and/or online) prior to and/or after the action taken by Sponsor (if any, as appropriate) or by some other means deemed by Sponsor in its sole discretion to be fair, appropriate and consistent with the letter and spirit of these Official Rules. Neither NCM nor its affiliates or promotional partners shall be responsible for any incorrect or inaccurate information, whether caused by Web site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes; and assume no responsibility for any error, interruption, deletion, defect, delay in operation, or transmission, communications line failure, theft or destruction, or unauthorized use of this Web site or any Web site. In case of dispute, any text message entry will be deemed submitted by the authorized account holder of the cellular phone number account used to enter the Sweepstakes at the actual time of entry, will be deemed the Participant and must comply with these Official Rules. The authorized account holder of the cellular phone number is deemed to be the natural person to whom the applicable phone number has been assigned by the wireless or cellular service provider, carrier, or other organization responsible for assigning phone numbers. In case of dispute, any text entry will be deemed submitted by the authorized account holder of the phone numbered used to enter the Sweepstakes at the actual time of entry, will be deemed the Participant and must comply with these Official Rules. The authorized account holder of the phone number is deemed to be the natural person assigned to the phone number by the organization responsible for assigning phone numbers.

5. Winners Selection: NCM will award one prize each week during the promotion (i.e., ten winners total per the ten week promotional timing.) Each of the ten Sweepstakes winners will be determined in a random drawing. By participating, entrants agree to abide by and be bound by these Official Rules and the decisions of NCM, which are binding on all matters pertaining to the Sweepstakes. Odds of winning will be determined by the total number of eligible entries received. Winners will be notified by text or phone call approximately two (2) weeks after the conclusion of the Sweepstakes. Entries will be void if contact information is not current, accurate or legible.

6. Prizes and Approximate Retail Value: Each of the weekly ten prize winners will receive twenty-four movie tickets, approximate retail value: $250. Prizes will be awarded each week of the 10 week program and will be distributed to individual winners as a lump sum of twenty-four movie tickets in September, 2009. Prize is subject to availability and NCM reserves the right to substitute prize of equal or greater value in its sole discretion. Prize is not transferable (including to relatives or friends) or redeemable for cash. Any federal, state and local taxes on prizes, and any expenses associated with Sweepstakes participation or prize redemption, are the sole responsibility of the winner.

7. General Rules: The Sweepstakes is open solely to US residents who are at least 18 years of age as of June 30, 2009. Void where prohibited by law. The Sweepstakes is not open to any employees of NCM, Sprint Communications Company, L.P., IPSH (a division of the marketing arm), City TouchPoint, Regal Entertainment Group, AMC Entertainment, Inc., Cinemark USA Inc., and each of their respective parents, subsidiaries, affiliates, directors, owners, employees and agents, and their immediate families and those persons living in the same household as such individuals (the “Sweepstakes Group”). Where appropriate in NCM’s discretion, prize winners will be required to execute and return an Affidavit of Eligibility/Liability and Publicity Release within five (5) business days of attempted notification or the winner may be disqualified and an alternate winner selected. Acceptance of the prize constitutes permission for any member of the Sweepstakes Group to use the winner’s name, likeness, voice, opinions and any statements attributable to him/her for promotional purposes without further authorization, compensation or remuneration of any kind except where prohibited by law.

8. Disclaimer: NCM is not responsible for lost, late, damaged, corrupted, destroyed, delayed, stolen, misdirected, incomplete or illegible entries, or other errors of any kind. Prizes shall be awarded “as is, where is,” without warranty of any kind, expressed or implied, including without limitation any warranty of merchantability or suitability for a particular purpose, and acceptance of prizes shall constitute agreement by the winner to look solely to the manufacturer or other purveyor of the prize and the warranty provided by it, if any, should any defects in the prize exist or arise.

9. Release and Indemnity: By participating in this Sweepstakes, entrants agree to release, indemnify and hold harmless the members of the Sweepstakes Group from and against any and all liability, damages or causes of action (however named or described) with respect to or arising out of either (i) the entrant’s participation, or (ii) the receipt or use of any prize awarded in the Sweepstakes. Prize winners assume all liability for any injury, death, or damage caused, or allegedly caused, by participating in this Sweepstakes or use or redemption of a prize. Any disputes which may arise hereunder shall be governed in all respects by the laws of the State of New York without regard to the conflicts of laws principles of any jurisdiction. Venue with respect to any such disputes shall be had in the state and federal courts of the State of New York.

10. Privacy: Data collected in the course of entering the Sweepstakes may be shared among and with the Sweepstakes Group and their respective business partners. For a complete description of how this information may be used, including information on how to “opt out” of the disclosure of any personal information, please visit the NCM privacy policy at www.ncm.com/privacy_policy.htm, or mail your request, including a self-addressed, stamped envelope, to “R8 It” Sweepstakes, National CineMedia, LLC, 9110 E. Nichols Ave., Suite 200, Centennial, CO 80112, with your name and address.

11. Grand Prize Winner: To obtain a list of prize winners (available after September 9, 2009), mail your request, including a self-addressed, stamped envelope, to National CineMedia c/o: “R8 It” Sweepstakes, National CineMedia, LLC, 9110 E. Nichols Ave., Suite 200, Centennial, CO 80112.

12. Sponsor: National CineMedia, LLC, 9110 E. Nichols Ave., Suite 200, Centennial, CO 80112. Sprint Communications Company, L.P. is not a sponsor of this Sweepstakes.