:: National CineMedia :: In-Theatre Advertising

NATIONAL CINEMEDIA INVESTS IN HEALTH CLUB DIGITAL MEDIA NETWORK OPERATOR IDEACAST
National CineMedia, Inc.’s (NASDAQ: NCMI) operating subsidiary, National CineMedia LLC (NCM) has invested in IdeaCast Inc., a leading provider of advertising to fitness centers and health clubs throughout the United States.

“Metropolitan Opera: Live in HD” Now Playing at a Theatre Near You”
Tickets on sale beginning November 18 for live, high-definition broadcasts of Met operas in movie theatres in North America and the United Kingdom Mozart’s The Magic Flute kicks off the series of six broadcasts on December 30

Academy Award Winner Forest Whitaker Teams With AT&T To Promote Wireless Courtesy At The Movies
New Public Service Trailer Marks First Time Whitaker has Written, Directed and Starred in Production

Academy Award Winner Martin Scorsese Interrupts Your Movie To Deliver Wireless Courtesy Message
New Public Service Trailer Marks the First for the World-Renowned Director; He’s Latest Celebrity Director to Appear in AT&T’s Be Sensible Campaign in National CineMedia's FirstLook

Adweek, 02/01/2006 – Goodby, Deutsch Are Cine Ad Winners
Cinema Advertising Council Chairman and President Robert Martin announced the 2005 Cinema Advertising Award winners Monday.

Adweek: Six Flags Buys Time on Big Screens
Amusement park operator Six Flags will advertise on the movie screens of AMC Entertainment, Cinemark USA and Regal Entertainment Group in a deal with National CineMedia, the sales and marketing arm of the three theater circuits.

AMC ENTERTAINMENT INC., CINEMARK USA AND REGAL ENTERTAINMENT GROUP FORM COMPANY TO LAUNCH THEATRE CONVERSION TO DIGITAL CINEMA
Former Loews CEO Travis Reid to Lead Digital Cinema Joint Venture

Bob Barrie Feature
This is the image that displays in the movie screen of the Contest page for the Larger than Life Contest project

Box Office Roundup
Wall-E (G) $62,500,000 Wanted (R) $51,118,000 Get Smart (PG-13) $20,000,000 Kung Fu Panda (PG) $11,746,000 The Incredible Hulk (PG-13) $9,226,000

Cinema Advertising Council Membership Reports 15% Increase In Cinema Ad Spending For 2006
Growth Driven by Automotive, Entertainment/Media, Consumer Electronics, Telecom, Financial Services, Educational Institutions and Government/Military Categories

Cinema Advertising Council Reports 18.5% Increase In Cinema Advertising Spending For 2007
Rising On-screen Advertising across a Variety of Ad Categories Combined with Substantial Increases in Lobby-based Marketing Spur Growth

FirstLook, NCM's ground-breaking pre-feature show
Click on the FirstLook logo to see what's new in entertainment this month

Lexus Launches Cinema Advertising Campaign For New “2008 Lexus is F” in National CineMedia's Firstlook
"What is F?" 6-Spot Campaign Takes Advantage of Unique Movie Theatre Environment and Surround Sound on More Than 13,200 Screens Nationwide

Lexus Launches Cinema Advertising Campaign For New “2008 Lexus is F” in National CineMedia's Firstlook
"What is F?" 6-Spot Campaign Takes Advantage of Unique Movie Theatre Environment and Surround Sound on More Than 13,200 Screens Nationwide

Michael Eaton Joins National CineMedia As Senior Vice President of Marketing
Eaton Will Oversee Marketing for the Company’s Cinema Advertising Division, Including FirstLook

National CineMedia And Hollywood Theaters Enter Into Affiliate Agreement To Present Pre-Show Advertising, Meetings And Alternative Events In Eighth Largest U.S. Movie Circuit
Hollywood Theater locations in 15 states including Alabama, Arizona, California, Florida, Hawaii, Kansas, Louisiana, Missouri, Montana, Nevada, Ohio, Oklahoma, Pennsylvania, Texas and West Virginia, will exclusively present NCM’s digitally distributed pre-show program, FirstLook; offer in-theater corporate meetings and event services through NCM’s CineMeetings; and present NCM FATHOM live and pre-recorded in-theater entertainment events.

National CineMedia and Kerasotes Showplace Theatres Enter Into Affiliate Agreement to Present Pre-Show Advertising, Meetings and Alternative Events In Sixth Largest U.S. Movie Circuit
Under the terms of the new multi-year agreement, Kerasotes’ 95 theatres and 853 screens in top U.S. markets such as Chicago, Denver, Indianapolis and Minneapolis, will exclusively present NCM’s digitally distributed pre-show program, FirstLook; offer in-theatre corporate meetings and event services through NCM’s CineMeetings; and present NCM FATHOM live and pre-recorded in-theatre entertainment events.

National CineMedia and MOVIE Clips Enter into Nationwide Distribution and Marketing Agreement
The agreement will result in the MOVIE Clips entertainment CD Rom program being distributed year-round inside over 1,000 theatre locations in 47 states including AMC Entertainment Inc., Cinemark USA and Regal Entertainment Group locations.

National CineMedia Forms Movie Theatre Marketing Alliance With A&E Television Networks
AETN to Highlight Entertainment Content from A&E® and The History Channel® in FirstLook

National CineMedia Forms Movie Theatre Marketing Alliance With Discovery Communications
A multi-year agreement with Discovery Communications in which the world's leading non-fiction programmer will provide entertaining, short-form content for FirstLook, NCM's digitally delivered pre-feature program presented on more than 11,000 movie theatre screens nationwide.

National CineMedia To Test Brand Experience Lab’s AudienceGames On The Big Screen In Select Movie Theatres Nationwide
“Human Joystick” Technology To Be Integrated Into FirstLook Pre-Show Exclusively

National CineMedia, Inc. Announces Third Quarter 2007 Earnings Release Date and Conference Call
The company will release its fiscal third quarter results after the market close on Thursday, November 8, 2007, to be followed by a conference call at 5:00 p.m. eastern time.

National CineMedia, Inc. Announces Third Quarter 2007 Earnings Release Date and Conference Call
The company will release its fiscal third quarter results after the market close on Thursday, November 8, 2007, to be followed by a conference call at 5:00 p.m. eastern time.

National CineMedia, Inc. Provides Fiscal Second Quarter 2008 Update
National CineMedia, Inc. today announced the following financial guidance for the second fiscal quarter ending June 26, 2008. -- Total revenue between $83 million and $86 million -- Adjusted OIBDA between $38 million and $40 million

National CineMedia, Inc. Reports Results for First Quarter Fiscal 2008
Announces Quarterly Cash Dividend

National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2007
Announces Quarterly Cash Dividend

National CineMedia’s Firstlook Premieres Hyundai “Smart” Creative During Busy Movie-Going Memorial Day Weekend
Hyundai Brings its “Smart” Message to the Big Screen

NBC Makes 'Heroic' and Innovative Cross-Platform Marketing Effort to Launch New Series 'Heroes', Expanding Partnerships with National CineMedia, Nissan and Apple's iTunes
Deal Includes Previews of New Fall Drama Prior to Network Broadcast

New Cinema Advertising Council Report Shows 20.6% Increase in Cinema Ad Spending for 2005
Total Revenue for Cinema Advertising Category Passes Half-Billion Dollar Mark for 1st Time; Growth Driven by Auto, Home Video/DVD and Consumer Electronics Categories

Opening This Weekend
Hancock (PG-13)

Private Label Radio and National CineMedia Form Alliance to Reinvent the In-Theatre Music Marketing Experience
Exclusive CinemaSounds™audio program promotes new music releases to over 550 million movie patrons across 14,000 screens

Reactrix, Coming to a Theatre Near You! Leading Digital Out-of-Home Media Network Enters into Exclusive Relationship with National CineMedia
Reactrix’ STEPscape™ and WAVEScape™ Interactive Advertising Network to begin Pilot Program with National CineMedia in Select Movie Theatre Lobbies Across the U.S.

Shoot: Hollywood Confab Focuses on Pre-Show Ads, 3D, Interactivity, Mobile-Powered Content
Developing digital cinema systems enable new forms of in-theater content that may enhance the audience experience and increase earnings for theater owners. If this technology is used wisely, it can attract new audiences.

Six Flags And National CineMedia Announce Summer Marketing Pact
Six Flags Will Create Branded Content Piece to Appear on Over 13,000 Screens in AMC Entertainment, Cinemark USA and Regal Entertainment Group Theatres in June and July Six Flags Will Also Have a Presence in All Theatre Lobbies, and Print Promotions Will Be Distributed With Movie Tickets

Sydney Pollack Teams With Cingular Wireless to Promote Cell Phone Courtesy at the Movies
New public service trailer, dubbed "Cliche," will air in Regal, United, Edwards, and AMC Loews theatres nationwide.

The Hollywood Reporter: NBC, Chevy Gear Up Mini-Pic
NBC and Olympic sponsor Chevrolet have teamed to produce a "mini-movie" featuring Olympic athletes that will promote NBC's coverage of the upcoming Torino Winter Games while integrating Chevy vehicles.

The Hollywood Reporter: USA Network Casts Viewers for New Site
Viewers will be able to cast their votes for their favorite character, with the grand-prize winner securing a national on-air campaign on USA, a featured appearance in AMC, Cinemark and Regal Entertainment Group's FirstLook movie preshow and an exclusive Web series.

The One Club and National CineMedia Announce Larger Than Life Cinema Advertising Competition Winner – Country Club Chicago
Winning Entrant Eligible for Prestigious One Show Gold Pencil and Winning Cinema Advertising Spot to be Produced by Award-winning RSA Films

The One Club and National CineMedia Introduce New “Larger Than Life” Competition Recognizing Excellence in Cinema Advertising
Winning Entrant Eligible for Prestigious One Show Gold Pencil – Winning Cinema Advertising Entry to be Produced by RSA Films

USA Creates Groundbreaking Digital Social Network – Pioneering "Show Us Your Character" Multi-Tiered Campaign Seeks Most Unique Character In The U.S.A.
The Grand Prize winner wins a national on-air campaign on USA Network, a featured appearance on the silver screen in AMC, Cinemark and Regal Entertainment Group's FirstLook movie pre-show and an exclusive Web series.

USA Network Announces Winner of the "Show Us Your Character" Contest
Nicole Wilson Wins National Search for America's Most Unique Characters and Will Be Featured on Over 10,000 Silver Screens in AMC, Cinemark and Regal Entertainment Group's FirstLook Movie Pre-Show

Walt Disney Studios Home Entertainment And National CineMedia Form Multi-Year Agreement To Provide Content And Advertising For Firstlook Pre-Feature Program
New Marketing Alliance to Showcase Disney Branded Entertainment and Products in AMC, Cinemark, Regal Entertainment Group and other National CineMedia Affiliate Movie Theatres Nationwide

Warner Bros. and National CineMedia Form Marketing Partnership
New Alliance Provides Studio Content to FirstLook Pre-Feature Program In AMC, Cinemark, Regal Entertainment Group and other National CineMedia Affiliate Movie Theatres Nationwide