Please visit one of the sections listed for information
about Business Opportunities with Fathom.
Join Fathom in an entertainment revolution.
Fathom, the entertainment division of National CineMedia (NCM), is reinventing the who, what, when, where and how of cinema entertainment. It’s a revolutionary concept that uses NCM’s vast nationwide Digital Content Network to deliver truly one-of-a-kind entertainment events — all showcased in amazing High Definition with Cinema Surround Sound — to movie theatre audiences across North America. And each benefits from extensive marketing support.
Working directly with the country’s leading entertainment producers, Fathom offers unique marketing and distribution opportunities for highly coveted programming: live concerts, theatrical and DVD premieres, live broadcasts from The New York Metropolitan Opera, sports events, exclusive stand-up comedy engagements and much more. Visit Fathom’s
Past Events web area to learn more about past groundbreaking Fathom events.
Most importantly, consumers are embracing Fathom’s new cinema entertainment experience. Why? It’s exclusive, unique, convenient, affordable, and very hip. Through NCM’s network of more than 14,500 digital movie screens in the top 49 DMAs, Fathom offers:
- Limited engagement, unique in-theatre events
- Live and pre-recorded events at convenient local movie theatres
- Exclusive content not seen anywhere else
- A safe, clean and friendly environment
- The country’s largest movie screens and best sound
Ingenious Turn-key Marketing.
Fathom events strategically complement traditional marketing plans, while providing a newer, more consistent channel for brand building, generating product awareness and targeting new consumers. Fathom is the country’s only fully integrated in-theatre entertainment marketing platform, with tactics timed to achieve maximum exposure of a content provider’s product while driving pre-purchase of Fathom event tickets.
Fathom’s in-house creative and marketing groups work closely with content partners to implement communications solutions that get noticed and achieve results. Sample marketing distribution channels include in-theatre: pre-movie trailers, lobby promotions (concessions, signage, interactive, etc.) and out-of-theatre: public relations, dedicated web pages, email campaigns and grassroots marketing.
Think BIG with In-theatre Event Advertising.
Quickly becoming the first choice for truly targeted marketing to entertainment enthusiasts, in-theatre promotions and advertising trump traditional TV advertising in terms of brand message recall and over-all likeability for products (research conducted by Intermedia Advertising Group). Imagine your message on a 50-foot screen, being seen by audiences who actually want to see it! And it’s free from the influences and distractions found outside of the theatre. That’s Fathom!
Content partners who promote products in-theatre enjoy added value because viewers are far more targeted and accepting of in-theatre messages.
Results = Revenue.
Because Fathom events are seamlessly integrated with a content provider’s brand, product or artist promotion, they consistently drive downstream results. Here are just a couple of compelling examples:
New Line Home Entertainment - Wedding Crashers DVD Premiere
“Projected sales of Wedding Crashers were several points ahead of projections, which equated to hundreds of thousands of units selling at retail. The only thing this can be attributed to is the wide breadth and scope of in-theatre advertising that transpired in the marketplace at a national level.”
~Matt Lasorsa, EVP Home Entertainment
McGhee- Proffer Entertainment - KISS “TRILOGY” DVD Premiere
“I love the theatre platform and this was our second DVD Premiere Event with KISS. The combination of unique promotional awareness and event excitement these programs create, ignites the retail marketplace for us. Our first DVD opened #1 and the “Trilogy” DVD set a record for the largest street week opening in the 30 year history of the band.”
~Doc McGhee, Founder and Manager, KISS
The Metropolitan Opera – Live in High Definition
“We're thrilled to have a new way to communicate the excitement of live Met performances to a global opera audience -- from impeccable music-making to the spectacle on the grand stage to the immediacy of backstage interviews. The HD Live series has been overwhelmingly successful, selling out in movie theaters internationally, and opera lovers and newcomers from Kansas to Tromso, Norway have been sending us fan mail. Next year we'll expand the groundbreaking series to eight performances, featuring many of opera's greatest stars, transmitted to hundreds of movie theaters around the world.”
~Peter Gelb, General Manager, Metropolitan Opera
Sponsorship Opportunities
Unmatched Sponsor Visibility.
Fathom events offer Sponsors a rare opportunity to directly engage targeted consumers in a focused, relaxed, entertaining atmosphere. You’re giving consumers larger-than-life, memorable experiences, right in their local movie theatres. It’s an entirely unique marketing, communications and product promotion channel that delivers millions of engaged impressions on a weekly basis.
What’s more, while each Fathom event is national in scope, it provides a myriad of local opportunities for radio, retail, and grassroots tie-ins, creating an unparalleled marketing and branding platform.
For more information on Fathom, National CineMedia and Marketing and Promotion services,
click here to submit an inquiry.
Reach Across The Country, Around The Corner.
The Digital Content Network is comprised of more than 14,500 digital screens, with 75% of the screens in the top 49 markets. This puts well over half of US households within 10 miles of the theatres, including Regal Cinemas, United Artists, Edwards Theatres, AMC Theatres, Cinemark/Century, Clearview Cinemas, Kerasotes Theatres, Goodrich Quality Theaters, Hoyts Theatres, Marcus Theatres, Malco Theatres, National Amusements Theatres and Georgia Theatre Company. Additionally, Fathom has limited distribution in local performing arts centers and theatres in specific markets.
This ability to reach large audiences with a High Definition, Cinema Surround Sound presentation (encrypted for privacy protection) ensures promotional and feature content on Fathom is presented in the highest quality available – live or pre-recorded.
Stand Apart.
Fathom’s national distribution model opens the door to unique opportunities to expand and differentiate how (and where) your content is seen. Imagine beaming a live ‘Stones concert to 350 select local movie theatres across the country. Or sending a live New York City performance of the MET to patrons in Seattle, San Francisco and Denver, complete with an up-close and personal view of the performers.
Present your entertainment in an entirely new environment that resonates with your core audience — only at a Fathom event.
The Technical Stuff.
First, Fathom gets exclusive content from top entertainment producers, produces each event’s “unique segments,” and seamlessly delivers the content over the Digital Content Network. Now what?
Fathom’s technical staff receives, tests, encrypts and digests source content for seamless playback over the network to all participating theatres’ auditoriums. Each auditorium is tested for optimum audio and visual presentation prior to event day. Plus, Fathom has a dedicated “event management” department that manages all troubleshooting before, during and after the event to ensure its success.
Speaking of Success.
To date, hundreds of thousands of entertainment fans have been touched by Fathom events and its ever-growing list of content providers.
Click here for a look inside.
For more information on Fathom, National CineMedia and our Content Distribution platform,
click here to submit an inquiry.
Don’t be left behind in the entertainment revolution.
The entertainment revolution will not be televised, it’s happening on the big screen! In fact, on more than 14,500 digital screens in more than 1,200 theatres spanning 170 DMAs. We’re growing every year and you can be a part of it.
National CineMedia (NCM) is the exclusive supplier of alternative digital content and events, meeting services and in-theatre advertising for the largest movie theatre chains in the United States, so there are compelling benefits to joining the growing NCM network.
NCM is:
Digital Content Network
This proprietary system of digital and satellite technology is the world's largest and most technologically advanced in-theatre network of its kind, giving NCM exceptional distribution capabilities for national and location advertising, and producing unique in-theatre events on a national scale.
Fathom
NCM has reinvented how music, arts, entertainment and sports fans see their favorite artists, performers and sporting events through NCM Fathom.
CineMeetings & Events
Whether it's a single-site "Meeting and a Movie" or a CEO presentation broadcast live via satellite to a hundred locations, the CineMeetings & Events division delivers exciting business meetings and events in a great movie theatre setting.
Advertising
By pioneering the largest national Digital Content Network, NCM has changed the face of advertising through enhanced proof of performance, creative flexibility, production savings and High Definition distribution capabilities. In short, NCM is revolutionizing the cinema-advertising industry.
Fathom is a compelling, engaging, and irresistible entertainment experience. It’s top-quality entertainment shown in an undeniably convenient, comfortable and affordable environment. Bring new audiences into your venues, reward loyal patrons and set your facilities apart.
For more information on Fathom, National CineMedia and becoming an affiliate please submit an inquiry on our
Contact Us section. You can also call our main number - 303.792.3600.